v/Span by Videospan
A blog at the intersection of technology, video, AI, and brand standards.
Unlocking Video Thought Leadership Success in 2026
Key insights from industry leaders on why video has become the gold standard for modern thought leadership—and how organizations can adopt it at scale.
Short-Form Video Isn’t Just for Start-Up Trailers — It’s the Future of Business Communication
A Videospan perspective on why short-form video is moving far beyond pitch decks and becoming a core communication format for every organization.
How Companies Make Video a Strategic Priority
A framework for transforming video into a core part of company strategy.
Videospan Is Heading to Digital Summit Dallas 2025
We're excited to announce that Videospan will be at Digital Summit Dallas—connecting with marketers, creators, and digital leaders looking to scale brand-aligned video content.
How Executives Posting Branded Content to Their Personal LinkedIn Pages Can Massively Scale Organic Reach
Discover why executive-led posting is one of the most powerful and untapped organic growth strategies on LinkedIn, and how companies can operationalize it at scale.
When to Use 4:5, 1:1, 16:9, and 9:16 Video Aspect Ratios (Complete Guide)
A practical guide explaining when to use each major video aspect ratio: 4:5, 1:1, 16:9, and 9:16 across LinkedIn, Instagram, YouTube, TikTok, and internal channels.
How to Help Executives Show Up Confidently and Effectively on Camera
A practical guide for helping executives communicate with clarity, confidence, and authenticity on video—whether for LinkedIn, internal messages, or broadcast content.
How To Run a Winning LinkedIn Video Thought Leadership Strategy
Learn the exact strategy top creators and executives use to build influence, authority, and demand using LinkedIn video thought leadership.
What Is B-Roll? The Complete Guide for Modern Video Creators
Learn what B-roll is, why it matters, and how to use it effectively to elevate your video content across LinkedIn, social channels, and professional productions.