v/Span by Videospan
A blog at the intersection of technology, video, AI, and brand standards.
How to Use Video Effectively at a Trade Show (Without Breaking Your Brand)
A practical guide to using video before, during, and after a trade show—while maintaining brand consistency across every touchpoint.
The Complete Guide to Video File Formats: Containers, Codecs, Color, Bitrate & Transparency
A complete, practical guide to video file formats—covering containers, codecs, audio, color models, chroma subsampling, bit depth, bitrate, transparency, and real-world export guidance.
Empowering Global Teams: How Videospan Ensures Brand-Compliant Video at Scale
How Videospan helps distributed teams create consistent, brand-aligned video content—anywhere in the world.
What Are Brand Standards for Video? And Why They Matter More Than Ever
A practical guide to understanding video brand standards—what they are, why they matter, and how organizations can apply them consistently at scale.
Unlocking Video Thought Leadership Success in 2026
Key insights from industry leaders on why video has become the gold standard for modern thought leadership—and how organizations can adopt it at scale.
Short-Form Video Isn’t Just for Start-Up Trailers — It’s the Future of Business Communication
A Videospan perspective on why short-form video is moving far beyond pitch decks and becoming a core communication format for every organization.
How Companies Make Video a Strategic Priority
A framework for transforming video into a core part of company strategy.
Videospan Is Heading to Digital Summit Dallas 2025
We're excited to announce that Videospan will be at Digital Summit Dallas—connecting with marketers, creators, and digital leaders looking to scale brand-aligned video content.
How Executives Posting Branded Content to Their Personal LinkedIn Pages Can Massively Scale Organic Reach
Discover why executive-led posting is one of the most powerful and untapped organic growth strategies on LinkedIn, and how companies can operationalize it at scale.
When to Use 4:5, 1:1, 16:9, and 9:16 Video Aspect Ratios (Complete Guide)
A practical guide explaining when to use each major video aspect ratio: 4:5, 1:1, 16:9, and 9:16 across LinkedIn, Instagram, YouTube, TikTok, and internal channels.
How to Help Executives Show Up Confidently and Effectively on Camera
A practical guide for helping executives communicate with clarity, confidence, and authenticity on video—whether for LinkedIn, internal messages, or broadcast content.
How To Run a Winning LinkedIn Video Thought Leadership Strategy
Learn the exact strategy top creators and executives use to build influence, authority, and demand using LinkedIn video thought leadership.
What Is B-Roll? The Complete Guide for Modern Video Creators
Learn what B-roll is, why it matters, and how to use it effectively to elevate your video content across LinkedIn, social channels, and professional productions.