Page-Level Tags
Use title, description, canonical, robots, Open Graph, and social metadata correctly on media landing pages.
These tags describe the page. They do not replace metadata attached to the media object itself.
| Tag or signal | What it does | Best practice |
|---|---|---|
| <title> | Creates the document title used by browsers and search systems. | Write a unique, specific title that names the media topic, not just “Video” or the filename. |
| meta description | Provides a summary that may inform a search snippet. | Describe the actual content and viewer benefit. Do not repeat keywords or duplicate descriptions across episodes. |
| canonical | Identifies the preferred version of a page URL. | Point to the public watch or landing page, not a tracking URL or a thin player embed. |
| robots | Controls indexing and preview permissions. | Use noindex intentionally. Avoid accidentally blocking the page, media bytes, poster, or captions when discovery is desired. |
| og:* | Describes the page for Open Graph-compatible social previews. | Provide og:title, og:description, og:url, og:type, and a representative og:image with absolute URLs. |
| twitter:card | Selects the social preview layout on supported platforms. | Use summary_large_image for a strong visual preview and keep its title and description consistent with the page. |
| hreflang | Connects localized page versions. | Use only for real localized pages and align the visible language, captions, transcript, and metadata. |
| meta keywords | A legacy tag with no useful role in Google Search ranking. | Skip it. Invest in visible copy, descriptive metadata, and accurate structured data instead. |
Open Graph and social tags improve link presentation; they are not a substitute for indexable page content or VideoObject, ImageObject, or AudioObject markup.
43/100 title characters · 100/220 description characters
videospan.com › resources › media-seo-geo
Media SEO & GEO: Video, Image & Audio Guide
Make video, image, and audio content easier to discover with metadata, SSR, transcripts, and embeds.
VIDEOSPAN
Media SEO & GEO: Video, Image & Audio Guide
Make video, image, and audio content easier to discover with metadata, SSR, transcripts, and embeds.