FOR IMMEDIATE RELEASE
Braid It! Evolves into Videospan: Expanding Video Content Creation for Businesses
[Chicago, IL, 02/03/2025] – Braid It!, a leading SaaS platform specializing in video content creation, is excited to announce its rebrand to Videospan. This transformation marks a significant milestone in the company’s mission to empower businesses to simplify branded video creation and amplify their video storytelling with greater reach and impact than ever before.
“The transition to Videospan represents our relentless determination in the evolution of our platform,” said Michael Abramowitz, CEO and co-founder of Videospan. “Our mission has always been to simplify video creation and eliminate the disparate video tool chain that exists in the market today. With Videospan, we are expanding that mission to ensure businesses not only create high-quality videos but deliver them without any effort on the part of users. Don't edit, just get it. And we stand by it. ”
The new name, Videospan, reflects the company’s growth and its expanded vision: to bridge the gap between video creation, distribution, and engagement. By unifying the disparate tools of today's crowded video solution marketplace and instantly delivering quality brand assets, Videospan positions itself as the go-to platform for businesses seeking professional, streamlined, and scalable video solutions.
"Simplify Video. Amplify Results."
Videospan’s brand promise, Simplify Video, Amplify Results, encapsulates its core capabilities:
- Unified Creation and Distribution: Videospan enables users to seamlessly collect and share professional video content across multiple social media platforms. Its powerful templating engine automatically applies an organization's brand standards so users are delivered polished video assets with zero effort.
- Effortless Collaboration: Staying true to its roots, Videospan fosters teamwork into a user-friendly and simplified all-in-one platform for teams, stakeholders, and creators. Gone is the need for multiple video point solutions. Videospan's platform empowers users to collaborate within one unified platform.
- Maximized Engagement: With AI-driven tools and intuitive workflows, businesses can efficiently repurpose video content to expand their audience reach, ensuring maximum return on investment (ROI).
A New Era for Video Content Marketing
Building on the success of Braid It!, Videospan introduces innovative tools that cater to the growing demands of small businesses, marketing agencies, and enterprise-level organizations. The platform’s unique features include:
- AI-Powered Efficiency: Cutting-edge tools streamline video editing, branding, repurposing, and optimization.
- Scalable Solutions: Designed to meet the needs spanning across an entire organization in one streamlined platform.
- Seamless Integration: Multi-channel distribution ensures that content connects with the right audience, wherever they are.
The rebrand was driven by customer insights, industry trends, and a clear focus on positioning Videospan as a leader in video marketing innovation. The company’s refreshed visual identity and messaging align with its commitment to empowering organizations to leverage video content as a strategic tool for growth.
Learn More
To explore the enhanced capabilities of Videospan and discover how your organization can transform its video strategy, visit videospan.com.
About Videospan
Videospan is a leading video content creation platform empowering organizations to create, collaborate, and share professional videos with ease. Designed to simplify video creation, content repurposing, and distribution across channels, Videospan combines an intuitive interface with cutting-edge AI to deliver branded, professional-grade videos effortlessly. Experience the power of video to connect with audiences, boost engagement, and drive growth–simplifying video, amplifying results.